By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)
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Additional info for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985
That's ten o'clock at night in Paris. But within just 45 minutes of the close of the exchange the entire list of closing prices has been received by our computers in Paris, set in type and printed out on strips of paper, pasted onto pageforms and transmitted to our six remote printing sites . And within an hour of the close of the New York exchanges, finished newspapers are rolling off the presses all over the world containing that late-breaking information. The second revolution is the revolution in the way that printed information is disseminated, allowing us to reproduce a newspaper simultaneously in all of these different printing sites.
But the evidence is conflicting here, and there are clear differences in attitude, both withinand between societies. It needs to be emphasized that the above points simplyrefer to some social trends which it has been suggested might possibly apply to a greater or lesser degree in mostindustrialized societies. They shouldbe seen as examples of someof the things we should considerin what is essentially a holistic approach to research. The list is certainly not exhaustive. It shouldalso be noted that if there are differences within industrialized societies - and there are - then obviously there are likely to be greater differences between these societies and those in the ThirdWorld, although it shouldnot be assumed that all these "trend issues", particularly when suitably adjusted and adapted, are of no consequence in theThirdWorld Within this widercontext of social trends and developments, we must try to list some communication issues and problems which call for our attention.
The problemis that too few writers are ready, or perhaps too few are able, to bring their talent to bear on the truly important developments of our time, and to give them a compelling, lively, and dramatic dimension. We have to be verycareful aboutthe tendency to look at the worldand to say, "This is dramatic and compelling and therefore we are going to report it:' Insteadwe must learn to look at the world and say, "This is what peopleought to know and we are going to find a way to make this information interesting and memorable:' It seems to me that we need more journalists who are effective reporters andcommunicators of whatis normal, who are goodsociologists and goodhistorians, who can look at the complexity of events and discern the essential truths that must be communicated.
A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)