Download PDF by Maurice O'Sullivan: A Handbook for Sensory and Consumer-Driven New Product

By Maurice O'Sullivan

ISBN-10: 0081003528

ISBN-13: 9780081003527

A guide for Sensory and client pushed New Product Development explores conventional and good demonstrated sensory tools (difference, descriptive and affective) in addition to taking a singular method of product improvement and using new tools and up to date ideas. This ebook investigates using those verified and new sensory tools, quite hedonic equipment coupled with descriptive tools (traditional and rapid), via multivariate info analytical interfaces within the strategy of optimizing nutrients and beverage items successfully in a strategically outlined manner.

The first a part of the ebook covers the sensory equipment that are utilized by sensory scientists and product builders, together with verified and new and leading edge equipment. the second one part investigates the product improvement method and the way the applying of sensory research, instrumental tools and multivariate info research can enhance new product improvement, together with packaging optimization and shelf lifestyles. the ultimate part defines the $64000 sensory standards and modalities of other meals and beverage items together with Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and provides case stories indicating how the equipment defined within the first sections were effectively and innovatively utilized to those assorted meals and beverages.

The booklet is written to be of price to new product improvement researchers operating in huge enterprises, SMEs (micro, small or medium-sized corporations) in addition to being obtainable to the amateur initiating their very own company. The cutting edge applied sciences and techniques defined are less costly than a few extra conventional practices and objective to be speedy and potent in helping items to market.

Sensory checking out is important for brand new product development/optimization, component substitution and devising applicable packaging and shelf lifestyles in addition to evaluating meals or drinks to competitor’s items.

  • Presents novel and potent sensory-based tools for brand new product development―two comparable fields which are usually lined separately
  • Provides available, necessary assistance to the recent product developer operating in a wide multi-national meals corporation in addition to beginners initiating a brand new business
  • Offers case reports that offer examples of the way those tools were utilized to genuine product improvement by means of practitioners in a variety of organizations
  • Investigates how the appliance of sensory research can enhance new product improvement together with packaging optimization

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Extra info for A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry

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Descriptive analysis has been used to quantify the sensory attributes of food and beverage products within the industry. The method has a number of advantages over difference testing in that it is quantitative and can be used to describe differences between products and the main sensory drivers (be they positive or negative, identified within products or especially when combined with objective consumer testing and multivariate data analysis). However, the method can be expensive and time-consuming because of the necessity to train and profile individual panellists over extended periods of time; days or even weeks.

THE PANELLIST The sensory panellist is the most important component of sensory testing and must be in optimal physiological condition when undertaking testing. Panellists must abstain from all food for a minimum of 1 h before undertaking an oral sensory evaluation. Mun˜oz et al. (1992) detail some practical guidelines for participation in sensory assessments. These guidelines include: being in sound mental and physical condition; knowing the scorecard; know relevant defects and intensities; evaluate aroma first (for relevant products where important); taste a sufficient quantity or volume of product; pay attention to the flavour sequence; rinse occasionally; concentrate; do not be too critical; be decisive; get feedback and check scoring; be honest; practice; be professional; do not eat, drink or smoke for at least 30 min prior to participating; do not wear perfume, cologne or aftershave or any fragranced cosmetics (Nelson and Trout, 1964).

One of the most well-known contributions of this era was the ‘the ninepoint hedonic scale’ or the ‘degree of liking scale’ in the 1940s invented by the US army (US Army Quarter-master Food and Container Institute, Chicago, Illinois) in the 1940s (Peryam and Pilgrim, 1957). The next stage in the evolution of this process was the establishment of quality control programs in the food industry that included a more integrated sensory component (Mun˜oz, 2002). Descriptive methods involve the training of panellists to quantitatively determine the sensory attributes in a sample or more usually a selection of samples.

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A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry by Maurice O'Sullivan


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